45 of 48 people found the following review helpful:
4.0 out of 5 stars Our biases over-ride our rational appraisal. An important volume from Kahneman and Tversky., January 10, 2006
By
D. Stuart "Researcher at Kudos" (Auckland NZ) - See all my reviews
This review is from: Judgment under Uncertainty: Heuristics and Biases (Paperback)
In this volume Daniel Kahneman and the late Amos Tversky gathered together 35 authoritative papers that demonstrate through well-designed experiments and through observation the hard-wired biases and heuristics that influence (or define) the way humans go about making choices when the outcomes are from certain.There are a raft of biases, and just one example is the Anchoring Effect. If you asked 100 people to guess the population of Turkey, what you'd probably get is a wide range of answers. If you broke the question into two parts: first by asking whether the population is higher or lower than 14 million - and then by asking the respondents to guess the population - you'd find that the answers would gravitate around our arbitrary 14 million mark.
The Heuristics we use to weigh up and evaluate data provide a second family of biases.
